I’m sure you’re well aware that advertising is all about catching your attention and making claims and promises to generate sales…even if that means painting a less-than-accurate (or sometimes downright deceiving!) picture.
A perfect place to see this in action is the cereal aisle of any grocery store.
You are bombarded with thousands of brightly colored boxes all screaming for your attention, and reminding you they are “good sources of fiber”, “contain 11 essential nutrients” or even are “heart healthy.”
But the truth is most cereals provide less fiber than a single apple; the added nutrients are synthetic and are only added because the original naturally-occurring nutrients in the ingredients have been processed out; and although the fiber can loosely be claimed as “heart healthy,” the sugar in that cereal is anything but!
Fancy probiotic ads
I recently had a conversation about probiotics with an acquaintance I’ll call Barbara.
She was asking me all the ways they are important, and of course I talked about the gut microbiome, digestive support, regular BMs, strong immune function and even lower cholesterol and improved mental health!
Barbara then said she takes a popular brand-name probiotic because she sees the ads everywhere, so it must be good.
Not so fast. Here’s the truth:
The particular product that Barbara takes contains just ONE probiotic strain—Lactobacillus rhamnosus.
Although L. rhamnosus is an excellent strain, it does not make that product the best there is!
Other brand-name products contain only Lactobacillus acidophilus. Again, L. acidophilus is a very high- quality strain, but that alone does not make the product superior to others.
The truth is, there are several different probiotic strains, and each has its own “specialties” in terms of how it enhances health. The more strains that are in the product, the more ways it will support your great health!
In addition, specific types of bacteria reside in each of your intestines—Lactobacillus strains live in your small intestine, and Bifidobacteria strains are in the colon (large intestine).
So to use a product that contains only one or the other (like the two products I mentioned above) is selling your GI tract short!
Super Shield—the solution you need (and no fancy ads necessary)
Having a well-rounded, full-spectrum formula is why I selected a variety of 13—not 1, not 2, not 5, but 13--well-studied probiotic strains for our Super Shield multi-strain probiotic formula!
As a holistic nutrition coach, I am well aware of the importance of a healthy gut microbiome, and have studied probiotic strains extensively…so I knew what to include to produce a highly effective product that could help vast numbers of people!
Super Shield has been enhancing the health of people all over the world for nearly 10 years, and we continue to serve happy clients in the US, UK, and even as far as Australia and New Zealand!
Now THAT’S impressive!
Here are some of the powerful research-quality strains in Super Shield that have proven themselves to be superstars:
Numerous studies support B. longum's ability to strengthen immune resistance in addition to improving intestinal health and preventing diarrhea.
One Japanese study found that B. longum reduced the risk of flu in the elderly by stimulating the body's immune system and activating infection-fighting NK cells and neutrophils.
B. bifidum is often recommended for support during and after the use of antibiotics, steroids or chemotherapy. It produces B vitamins and assists in the absorption of calcium (helping to prevent osteoporosis).
One study featuring B. bifidum found that regular intake significantly shortened common cold episodes and reduced the severity of symptoms.
Studies show that L. rhamnosus has a positive impact on gut barrier health. It has been shown to stimulate antibody production and enhance phagocytosis, one of the body's weapons for destroying dangerous microbes.
And by strengthening the gut-barrier function, L. rhamnosus can have a beneficial impact on autoimmune diseases including rheumatoid arthritis and allergies.
Multiple studies back this strain's effectiveness for helping to maintain a healthy bacteria balance and stimulating the intestinal immune system. It also helps break down undigested proteins, which are commonly associated with allergic reactions and food sensitivities.
Make it a part of your daily routine
When you make supplementation with a high-quality, complete probiotic formula like Super Shield part of your daily routine, it’s not like you’re going to feel a lightning bolt hit you all at once!
Instead you’ll find yourself noticing nice changes like these:
- Lessening constipation or diarrhea
- Stronger immune system -- fewer colds, flu, viruses and infections
- Increased energy
- Easing of asthma or allergy symptoms
- Relief from symptoms of IBS, Crohn's, colitis and diverticulitis
- Fewer urinary tract infections or vaginal yeast infections
- Lower cholesterol
- Improved mood
- Better nutrient absorption, so you're hungry less often (which can help you get rid of that spare tire or muffin top you might have)
- …And much more!
The bottom line
The bottom line here is this: When you see a fancy, flashy commercial, keep your eyes and your mind open.
Look for facts, details and REAL quality—not hyped-up claims and exaggerated promises.
And let the results you enjoy speak for themselves.
To your health,